Gatepost
For small service businesses with a WordPress blog

Your business blog, but only with articles someone will actually read.

Gatepost checks what your customers search for on Google, suggests topics and writes finished articles. Before anything reaches your WordPress, it makes sure the topic makes sense, does not repeat what you already have, and stays in your area. You just read and click “Publish”.

How it works

Four steps. Gatepost does three of them for you; the fourth is your click.

1

Looks under the hood

The plugin checks whether Google visits your site at all and what your texts look like. You get a plain diagnosis: what is blocking traffic and what to do about it. No jargon, just specifics.

2

Suggests topics

From your Search Console it pulls the questions Google already shows you for, but too low for anyone to click. It adds phrases people type around your services. Next to every topic you see how many people search for it.

3

Writes and checks

Before a text exists, Gatepost makes sure the topic is in your trade and your area, that someone searches for it, and that you do not already have such a post. Then it writes the article, adds sources and links to your pages. If something is off, it tells you plainly why.

4

Leaves the decision to you

The finished article waits in Posts as a draft, with a title and description for your SEO plugin. You read, edit if you like, and publish. Nothing goes live without you.

Four questions Gatepost asks before writing

There are plenty of content generators. Gatepost is different because it can say “this makes no sense” and explain why. So you do not pay for articles nobody will open.

Is anyone searching for this?

Demand

A topic needs a phrase people really type into Google. Numbers come from Google Ads and DataForSEO, and when both are silent (common with medical topics), from your Search Console. The bar depends on your reach: a local studio needs fewer searches than a nationwide shop.

Do you already have it?

Duplicate

A new topic is compared with all your content, drafts included. If you already have a post on it, instead of writing it a rival Gatepost suggests growing the existing one. It catches synonyms too: “alcohol delirium” and “delirium tremens” are one topic.

Is it your area and your trade?

Area and scope

A firm from Wieliczka does not need an article about Kraków, and a water-and-sewer design office does not write about gas connections. You describe once what you do and where, and Gatepost rejects topics outside your patch, however big their numbers.

Does it read well and connect to the rest of the site?

Quality and links

Proper length, clear headings, no repetition or keyword stuffing. In health, money and legal topics sources are mandatory and each one is checked to exist. Plus a few links to your pages woven into sentences, including the one where a customer orders the service.

Who it is for

A service business in its own area

A clinic, a practice, a law office, a design studio, an installer. The blog should bring customers from your town and surroundings, not random traffic from the whole country.

An owner with no time to write

You know what customers ask about but never find the time to write it down. Gatepost does the research and the first draft; you add your experience where you want and publish.

Someone who wants the last word

You approve topics and you publish. Gatepost suggests, writes and sometimes advises against. It does not replace you; it spares you writing things that would not have worked anyway.

Questions we hear most often

Does Gatepost publish texts by itself?

No. Every article lands in WordPress as a draft. Publishing is always your click.

Where do the topics come from?

Two places. Your Search Console, meaning questions Google already shows you for but beyond the first page. And phrases people type around your services. You connect your Google account with one click, access is read-only, and you can disconnect any time.

What happens to my site's content?

The plugin sends titles, addresses, word and link counts and keyphrases to the service, not whole texts. One exception: when you choose to grow an existing post, its content travels to the service so it can be extended. Articles are written with Anthropic's language model; phrases are checked in DataForSEO. Details in the privacy policy.

Does it work with my SEO plugin?

Yes. Gatepost writes the title, description and focus keyphrase into Yoast SEO or Rank Math and reads the keyphrases of your existing posts from them. It does not replace them.

What if Gatepost rejects my topic?

You will see the reason next to the topic: too few searches, you already have such a text, not your area. A rejected topic does not use up your limit. If you disagree, you fix the site profile and plan again.

How much does it cost?

We are rolling out with our first customers. Write to kontakt@gatepost.pl; I reply personally and show you what the diagnosis of your site looks like.

See what Gatepost says about your site

Write to us with the address of your WordPress site. I reply personally.

kontakt@gatepost.pl